Online Marketing, Marketing, SEO, Social Media Marketing

The Importance of Creativity in Web Design

The world wide web is in constant flux. It's incredibly easy for anyone to start up a business or have their own website for blogs, hobbies and even family reunions. With the increase in demand for web design, do-it-yourself companies were created to serve the masses.

These companies will ask what field of business you're in, offer templates to upload your own photos and content (or use their stock photography) and complete your order. But the end results are the same: One business website can look nearly identical to another. No one stands apart as excellent, and the personality and true function of one's business is lost.

In his article written for Forbes, Simon Berg says, "...if leveraged correctly, design will positively affect the bottom line in ways you can’t even imagine." A skilled team of creative people can delve deeper than the generic trends of the mass-created templates. Spending your carefully budgeted marketing dollars with the right perspective on creative design can help capture the uniqueness of your business.

Benefits of creative website design include:
• Look like a professional who cares about their business rather than one who tossed up a web page overnight.
• Mass-produced templates are limited in their coding. You can task a professional with whatever element you can imagine, and they can write the code that helps you look good online.
• Choosing a creative agent to service your business, and staying with that agent, will provide continuity to your clients and the market.
• Work one-on-one with a design professional will supply your website with all the things that make your business special in ways that templates cannot provide.
• Use personalized photography and a logo created from scratch by a creative design team to ensure your site doesn't have the exact same stock photo or vector as a competitor's site.

Proper use of creativity can ensure a great user experience for your customers and brand your business in their minds. This, in turn, develops customer loyalty. And customer loyalty, most assuredly, will affect your company's bottom line for years to come.